The Ad Sponsored Creative Economy

We have some thoughts about ads and being an indie developer that we would like to share. In the past we have frowned upon ads for being a waste of space and aesthetic expression. It is not a unique position, but lately we have challenged ourselves to rethink this position. What if ads could be the way to build a sustainable business model for small passionate indie studios like ourselves? We have in the past months quickly realized that there are literally thousands of small indie developers that ponder the same question. A recent article even talked about the death of paid apps so the only way forward for the broad mass is in-app purchases or ad support. Well, for once we are gonna take a very constructivist stance towards ads and see where that leads us.

Imagine if a lot of people would realize that ads may be a subtle and playful way to enable young creators to do the stuff they dream about. From now on we will focus on social media and help support fellow developers by having a look at their apps, think positively whenever ads are shown, knowing that everytime we take part of their offer a small developing team gets to build their own dream future.

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